| Red Ribbon Week |
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| RED RIBBON WEEK - What it means and what can you do! |
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| On Feb. 7, 1985 undercover DEA agent Enrique "Kiki" Camarena Salazar was kidnapped in broad daylight in Guadalajara, Mexico. Camarena joined the DEA after 2 years in the USMC and was assigned the duty of infiltrating bands of drug-traffickers and breaking up their ability to function. One of the groups he was trying to break up indentified him as an undercover agent and proceeded to kidnap, torture and kill him likely on Feb. 9th of 1985. He received many awards posthumously for his heroic service to the cause of preventing drug trafficking. |
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| In honor of his service Red Ribbon Week was designed by former First Lady Nancy Reagan as a celebration of Agent Camarena's work against drugs and a reminder for children across the nation to commit to living a drug and violence-free life. The week-long celebration in October is a time for schools to provide activities and memo's in the war against drugs and violence. Most schools pass out Red Ribbons and plan fun and memorable activities to honor the campaign. |
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| In the early 90's pro athletes joined the push against drugs by offering school assemblies to inspire and motivate kids to live their lives drug and violence-free. From Basketball demo's to high-flying extreme sports shows, the athletes used their skill and fame to parlay their success into education. "Giving back" became the theme as they took time away from contests and games to visit schools with the special Red Ribbon Message. Red Ribbon Week should be memorable, powerful and effective. It would be hard to imagine a more memorable and impacting way to make the messages of Red Ribbon Week stick than a pro sports school assembly. |
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 Sincerely,
David Holden
Owner |
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